Are you tapping into Pinterest for your small business?
Pinterest serves as a potent marketing tool, driving traffic and connecting you with potential clients through pin exposure. Not leveraging it means overlooking a key avenue to reach your target audience. Try a quick experiment: head to Pinterest, search relevant keywords for your brand, and assess the results. Are your competitors visible? Is the image quality high? Is there space for your creative small business?
The answer should be a resounding yes! Pinterest functions as a search and discovery tool, with users actively seeking inspiration and products. They’re not just scrolling through their feed; they’re actively searching for ideas, recipes, and products. You want your brand to be discovered by these users, whether they’re planning future purchases or ready to buy now.
Who is using Pinterest?
Pinterest has a massive user base of over 518 million monthly active users, and they’re not just window shopping! This engaged audience spans across generations, with a strong showing from Gen Z (42%) and Millennials (40%), all eager to discover new products. In fact, Pinterest reaches a high percentage of affluent shoppers, with 40% of US households coming in at over $150,000 annual income. This makes it a goldmine for marketers looking to target a purchase-ready audience. I love the power of this platform!
How do users discover your pins?
There are two main ways users discover your pins on Pinterest, and unlike Instagram, Facebook, and TikTok, hashtags aren’t the king here.
Pinterest functions like a visual search engine, so users primarily find content through search. This means including relevant keywords in your pin descriptions is crucial. Keywords are the most important tool for content discovery. Keywords can be used in the Pinterest image, pin description, as well as your personal profile and boards. Use them well—be simple and clear. Elaborate keywords that aren’t common, unless they are important in your niche, won’t benefit you as much as a general keyword. Use them generously in your descriptions.
Secondly, image quality and size are paramount! High-quality visuals are much more likely to grab attention in a sea of pins. Remember, Pinterest is a visual platform, so captivating images are essential. Invest in good photos or use content bank stock photos so your images stand out.
**Here is a quick example of how to use keywords.** Type a keyword into the search bar and note the suggested keyword that populate, the keyword bubbles, and the “Related Searches” heading are ones you can incorporate in your pins.
How to use Pinterest as a small business?
Being a small business owner myself, I appreciate Pinterest’s laid-back atmosphere, free from negativity or hurtful comments. It’s the type of platform that best meshes with sweatpants, a movie and bowl of popcorn. It is also the easiest platform to automate using Tailwind, which is ideal for your busy entrepreneurial lifestyle. With a little bit of effort and strategy, you can wield the exponential power of Pinterest to grow your creative small business.
Pinterest absolutely should be an integral part of your marketing strategy and I can help you get started. This comprehensive guide unlocks the secrets of Pinterest marketing, from keyword research to crafting captivating pins. Dive deep and discover how to leverage this for your brand’s success!
Here are a few key topics we will go over:
- Why Pinterest?
- Keyword Research
- Designing Pins
- Analyzing and Tweaking
Are you new to Pinterest and want more tips to get started? See my FREE mini Pinterest guide.
And there you have it, my friend. I hope you found this helpful. I’ll see you in the next blog posts but until then you can check me out here, here or ask me a question. You got this – go out there and conquer your dreams! ✨
