Pinterest isn’t just for wedding inspiration and DIY crafts (although it’s great for those too!). This visually-driven platform offers a powerful marketing tool for businesses of all sizes. But for those new to the game, it can be overwhelming.
I will break it down in this blog post on how Pinterest works for your business, and why you should seriously consider setting up a Pinterest business account.
What is Pinterest?
Pinterest is a visual discovery engine and social media platform where users (known as Pinners) can find ideas and inspiration for their interests and hobbies. Unlike other social media platforms focused on sharing moments or opinions, Pinterest is all about discovering and saving (or “pinning”) content that resonates with users. This content, known as Pins, can be images, videos, or infographics linked to websites, blogs, or online stores.
Here’s the beauty of it for businesses: pins can link back to your website or landing page. So, when someone finds a recipe pin you created, they can click through for the full instructions (and maybe discover other goodies on your site).
Why is Pinterest Important for Business?
There are three main reasons why you should be using Pinterest for your business:
- Reach a Targeted Audience: Pinterest boasts a massive user base, but it’s also highly targeted. People come to Pinterest with a specific purpose: to search for ideas and inspiration. With a Pinterest business account, you can target your pins to reach users actively looking for products or services like yours.
- Drive Traffic and Sales: Unlike some social media platforms, Pinterest users are actively in “shopping mode.” They’re looking for inspiration and ideas, which often translates into purchases. By creating high-quality pins that link to your website or product pages, you can drive valuable traffic and boost sales.
- Brand Awareness and Engagement: Pinterest is a fantastic platform for building brand awareness. By consistently creating and sharing valuable content, you can position yourself as an expert in your field. Plus, Pinterest fosters engagement – users can save your pins, comment, and share them with others, expanding your reach even further.
Why Use a Pinterest Business Account?
A free Pinterest business account unlocks a treasure trove of benefits you won’t get with a personal account. Here are just a few:
- Analytics: Gain valuable insights into how your pins are performing. See what type of content resonates with your audience, and track website traffic driven from Pinterest.
- Promoted Pins: Take your reach to the next level with promoted pins. This paid advertising option allows you to target your ideal audience and get your pins seen by a wider range of potential customers.
- Rich Pins: These special pins display additional information, like product prices or ingredients for a recipe. They’re a great way to stand out and entice users to click through.
- Collaborate with Others: Group boards allow you to collaborate with other businesses or influencers in your niche. This is a fantastic way to tap into new audiences and expand your reach.
Getting Started with Pinterest for Business
Creating a Pinterest business account is free and easy. Once you’re set up, you can start creating high-quality pins, building boards, and engaging with your audience.
There are many resources available to help you get started. I offer information on this page for tools and resources as a beginner.
The Takeaway
Pinterest is a powerful marketing tool that can help you reach new audiences, drive traffic and sales, and build brand awareness. By creating a Pinterest business account and utilizing its features, you can take your business marketing to the next level. So, what are you waiting for? Are you ready to get started with Pinterest today!
Here are some links you might need:
How to get started: Business Resources
My Pinterest course: The Pinterest Lounge
My free blogging guide: The Mini Pinterest Guide
The blog: Biz Talk
I’ll see you in the next blog posts but until then you can check me out here, here or ask me a question. You got this – go out there and conquer your dreams!
